Thanks mostly to Stereofly, more South Carolina bands than ever will be playing unofficial showcases at this years South by Southwest. The one South Carolina band officially playing the conference is Charleston’s Stop Light Observations who play in Austin Thursday night and then make the long trek back to Columbia to play the St. Patrick’s Day Festival in 5 Points. I don’t think playing in Austin the week of SXSW makes a big difference to your band unless you do it the right way. For example, NPR putting Stagbriar as 100 bands to listen to at SXSW this year is a big deal. That’s the way to do it, it gives media outlets a reason to write about your band. SXSW is a big hand shaking party with PR people, music writers and record label people hanging out on every corner. It’s a chance for a band to invite those folks out to see you play, they probably won’t attend, but why not they might so it’s worth a shot.
Outside of Stereofly’s Showcase is the MPress Records show which features Charleston’s Danielle Howle and A Fragile Tomorrow. Howle who knows the ropes of the music industry and A Fragile Tomorrow working their way up the ladder. Mechanical River and Shovels and Rope won’t be playing SXSW, but they’ll be just 30 miles outside Austin at a ranch owned by Willie Nelson playing the Heartbreaker Banquet. Good luck finding your way into that event, but if you do I hear it’s one of a kind.
Here’s a list of all the bands from SC playing SXSW and when they’ll be playing.
A Fragile Tomorrow
March 15 MPress Records Showcase RSVP
Abacus
March 12 Stereofly Showcase at Javelina Bar// 2:45 PM // Aggressive Stage at Javelina Bar
Cancellieri
March 11 Stereofly Showcaseat Javelina Bar//11:00 AM // Rustic Stage
Carnaval
March 12 Stereofly Showcase at Javelina Bar // 1:30 PM// Saturated Stage
Chadd Downing
March 11 Stereofly Showcase at Javelina Bar // 1:40 PM  // Fluid Stage
Cole Connor
March 11 Stereofly Showcase at Javelina Bar // 3:00 PM // Fluid Stage
Danielle Howle
March 15 MPress Records Showcase RSVP
Dear Blanca
March 11 Stereofly Showcase  at Javelina Bar // 11:45 PM  // Rustic Stage
Death of Paris
FatRat Da Czar
March 11 Stereofly Showcase  at Javelina Bar // 4:20 PM  // Fluid Stage
Grand Royal
March 11 Stereofly Showcase  at Javelina Bar // 3:40 PM  // Fluid Stage
Mason Jar Menagerie
March 11 Stereofly Showcase  at Javelina Bar // 3:55 PM  // Rustic Stage
Mechanical River
Chapel Stage at Willie Nelson’s Heartbreaker Banquet
Megan Jean & The KFB
March 11 Stereofly Showcase  at Javelina Bar // 1:55 PM // Rustic Stage
Ned & The Dirt
March 12 Stereofly Showcase at Javelina Bar // 11:00 AM //  Saturated Stage
Rachel Kate
March 11 Stereofly Showcase  at Javelina Bar // 4:45 PM // Rustic Stage
Ran Bruce
March 11 Stereofly Showcase  at Javelina Bar // 2:20 PM // Fluid Stage
The Restoration
March 11 Stereofly Showcase  at Javelina Bar // 2:35 PM  // Rustic Stage
Say Brother
March 11 Stereofly Showcase at Javelina Bar // 12:35 PM  // Rustic Stage
March 12 Darwin’s Pub Spicy Evolution Show // 10:00 PM More Info
Sein zum Tode
March 12 Stereofly Showcase at Javelina Bar // 1:05 PM  // Aggressive StageÂÂ
Shallow Palace
March 12 Stereofly Showcase  at Javelina Bar // 4:00 PM // Saturated Stage
Shovels and Rope
Medicine Show Stage at Willie Nelson’s Heartbreaker Banquet
Signs of Iris
March 11 Stereofly Showcase  at Javelina Bar // 12:10 PM  // Fluid Stage
Stagbriar
March 11 Stereofly Showcase  at Javelina Bar // 1:15 PM // Rustic Stage
Stop Light ObservationsÂÂ
Thursday, March 13 Blackheart 9:00PM – 9:40PM (Official Event)
Zonaea
March 12 Stereofly Showcase  at Javelina Bar // 3:10 PM  // Saturated Stage